Embrace it anyway. Maybe the most prominent and seductive modern-day myth is the assumption that we have an unlimited amount of attention. Technology affords us the opportunity to become involved in multiple communities—based on hobbies, personal struggles, political views, social cause, or stage of life. Twitter hashtags, shareable content, and Facebook groups with a feeling of exclusivity create an illusion of infinite belonging and opportunity for cooperation. These communities are self-selected, usually based on clearly spelled-out shared values or affinities, and they make it easy for one to opt-in and opt-out at any point. The results can be powerful. It is no small thing toRead More →
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